How much do titles matter?
Let’s use this low-budget music movie as a case study. Although the picture has
disco elements, including the principal location of a nightclub and a subplot
about the rise of a wannabe disco singing star, the flick is not actually about
disco. Rather, it’s about a nightclub owner who exploits a former teen idol, using
his notoriety to gain publicity. While there isn’t a single original idea in
the picture, the acting is adequate and the general arc of the piece is more or
less satisfying in an empty-calories sort of way. (Anyone who’s ever
encountered a story about an artist being asked to sell out will be able to
predict the entire storyline.) Disco
Fever even has something akin to credibility, since the main character is played
by Fabian Forte, a real-life former teen idol. So here’s the problem with the
title. Anyone buying a ticket for something called Disco Fever would, naturally, expect something in the vein of the
previous year’s Saturday Night Fever.
Thus, consumers willing to support any old movie with disco themes were
hoodwinked, and the filmmakers who generated a borderline passable showbiz
melodrama were precluded from reaching moviegoers who might be interested in
the actual content of the picture. No big loss either way, but still. In any
event, a couple of peculiar things about Disco
Fever are worth mentioning. Famed radio personality and sometimes actor
Casey Kasem plays the teen idol’s manager—making this the second of two movies
in which Kasem served as Forte’s foil, the first being Soul Hustler (1973). Additionally, George Barris, the self-proclaimed
“King of the Customizers” whose main claim to fame was creating the Batmobile
for the 1960s Batman TV show, not
only appears as himself in this movie, but he also wrote the story and served
as one of the project’s executive producers. Holy Random Credits, Batman!
Disco Fever: LAME
No comments:
Post a Comment